LE DOG

YOUR WAY

I developed the name, the strategy and brand identity of LE DOG, a company that renews the experience of bringing home a new member. But not just a common one, you'll get a French Bulldog, unique, exotic and in your way.

THE PROCESS

THE RESULTS

NAMING

Being a specialized brand in the French Bulldog breed, the name was subtracted from the word BOULEDOGUE (French Bulldog).

BOU - LEDOG - UE = LE DOG that means "The dog". Referring to THE dog, a unique one, not just any dog.

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