STREET RACER NORMA

Street Racer is a notebook Norma’s brand that opted to generate interactive multimedia in order to increase its products traction. After two previous seasons, they hired me again to generate the UX/UI of an online videogame that combines their notebooks, augmented reality and games.

User interaction from previous seasons was analyzed. A navigation map and wireframes were designed in order to increase functionality. These prototypes were tested by real users.

The result

Once results were obtained, the user experience, its respective GUI KIT and a specific set of components aligned with requirements of the Street Racer brand, were designed.

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